Craving a shampoo that keeps hair color in & the no-no's out? Keep Me Vivid Shampoo is the next generation SULFATE FREE technology that does it all. 

Key Benefits:

• Next generation milky high-foam lather
• Gently cleanses hair 
• Maintains vibrancy of fast-fading colors
• Helps combat hair color fading
• Sulfate free

Product fragrance includes notes of vanilla, coconut, and cotton candy.

Using this system, your hair color can last for up to 21 washes and benefit from increased shine.